Levi’s flagship store – Paris
The iconic American denim brand, Levi’s’ has launched its new retail space on the prestigious French shopping avenue, the Champs-Élysées.
The three-storey store uses recycled material in a comprehensive eco-friendly conceptual design extending even to electrical lighting and ventilation. Presenting a ‘destination’ shopping space, the store features an impressive in-house denim tailor — the fourth of its kind in the world — offering bespoke denim, celebrated product ranges such as the Curve ID collection, Made & Crafted, vintage reissues and rare one-off Levi’s pieces.
The visual merchandising re-inforces the brand image and uses cleverly adapted wooden display elements. The windows highlight the link to their target customer via a collection of old speakers (memories of sewing machines used by All Saints) and customised skateboard bases.
I can’t wait for my next trip to Paris at the end of the month, to take a look for myself (and do a spot of shopping!)…….
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Levi’s Champs Elysées
76 Avenue des Champs-Élysées | Map
75008 Paris, France
images via Levi’s flagship store, Paris » Retail Design Blog. and my spy on the streets in Paris, Visual Instinct
Life with Lizzi 
This is very cool. Thanks for sharing!
You’re welcome Barb!
Lizzie, the store looks amazing. I hope they will open such a store in London too. I’m a big fan of Levi’s curve collection and tossed al my other jeans out after (re)discovering Levi’s :-)!
Hi Claire, You can find more about flagship stores here including the Levi’s regent street store. title=”flagship stores”>http://www.flagshipstorelondon.com/2009/01/levis.html Not as cool as the Paris version, but you also have a great couple of Levi’s vintage stores on Carnaby street. Have fun shopping! Lizzi