Levi’s flagship store – Paris
The iconic American denim brand, Levi’s’ has launched its new retail space on the prestigious French shopping avenue, the Champs-Élysées.
The three-storey store uses recycled material in a comprehensive eco-friendly conceptual design extending even to electrical lighting and ventilation. Presenting a ‘destination’ shopping space, the store features an impressive in-house denim tailor — the fourth of its kind in the world — offering bespoke denim, celebrated product ranges such as the Curve ID collection, Made & Crafted, vintage reissues and rare one-off Levi’s pieces.
The visual merchandising re-inforces the brand image and uses cleverly adapted wooden display elements. The windows highlight the link to their target customer via a collection of old speakers (memories of sewing machines used by All Saints) and customised skateboard bases.
I can’t wait for my next trip to Paris at the end of the month, to take a look for myself (and do a spot of shopping!)…….
Levi’s Champs Elysées
76 Avenue des Champs-Élysées | Map
75008 Paris, France