Levi’s flagship store – Paris

levis-flagship-store-paris-03

The iconic American denim brand, Levi’s’  has launched its new retail space on the prestigious French shopping avenue, the Champs-Élysées.

The three-storey store uses recycled material in a comprehensive eco-friendly conceptual design extending even to electrical lighting and ventilation. Presenting a ‘destination’ shopping space, the store features an impressive in-house denim tailor — the fourth of its kind in the world — offering bespoke denim, celebrated product ranges such as the Curve ID collection, Made & Crafted, vintage reissues and rare one-off Levi’s pieces.

The visual merchandising re-inforces the brand image and uses cleverly adapted wooden display elements.  The windows highlight the link to their target customer via a collection of old speakers (memories of sewing machines used by All Saints) and customised skateboard bases.

I can’t wait for my next trip to Paris at the end of the month, to take a look for myself (and do a spot of shopping!)…….

…….

Levi’s Champs Elysées
76 Avenue des Champs-Élysées | Map
75008 Paris, France

images via Levi’s flagship store, Paris » Retail Design Blog. and my spy on the streets in Paris, Visual Instinct

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Comments
4 Responses to “Levi’s flagship store – Paris”
  1. This is very cool. Thanks for sharing!

  2. Lizzie, the store looks amazing. I hope they will open such a store in London too. I’m a big fan of Levi’s curve collection and tossed al my other jeans out after (re)discovering Levi’s :-)!

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